js 9974The MA in International Marketing is a consecutive master program, which means that it follows and builds upon preceding studies with a degree in Business Administration or Economics.

This course aims to attract applicants who have already obtained a first degree in Business Administration (BBA, German Diploma) and now wish to obtain an additional qualification in the field of international marketing and sales. Previously acquired knowledge in these areas can be of advantage, but it is not a prerequisite for course attendance.

The program is designed to offer a post-graduate education to German and International graduates with the ambition to assume international business positions on top management level.


The regular duration of this (full-time) MA program is 1.5 years (3 semesters). The Program is deemed to be successfully completed when the students have passed all the respective modules, including the MA thesis. On completion of the entire study course, students are awarded the degree “Master of Arts” International Marketing. The program starts once a year in early October.

Dates Structure




4 (long track only)

early October– mid February

end of March - mid of July       

approx. early October – mid of February

approx. April - August


course work in Giessen

course work in Giessen

thesis (short track) OR
semester abroad/ in GI/ or internship(long track)

thesis (long track)